![]() ![]() Whether you’re looking for the best vegan-friendly Pop-Tarts flavors or you just want to find out what’s in Pop-Tarts, you’ve come to the right place!īelow, I’ll give you an in-depth look at what Pop-Tarts are made with and why they’re not vegan-friendly food. However, I understand that this may be a bit disappointing for some. I ate enough Pop-Tarts as a kid to last a lifetime, so I’m not really disappointed. If you’re a strict vegan who doesn’t believe in consuming white sugar or palm oil, then you should avoid ALL Pop-Tarts flavors, as they contain palm oil and refined white sugar. Many of the flavors contain milk by-products (used for the frosting) and others also contain gelatin, which comes from animal fat. The most popular flavor is arguably the Frosted Strawberry Pop-Tarts, but the brand has a constantly growing list of flavors such as S’Mores, Chocolate, Blueberry, Cinnamon, and even some unfrosted varieties as well! "I don't have a great sense that the Pop Tarts case will succeed, however.Since they were first launched in 1964, Pop-Tarts have been an iconic American breakfast snack. "Some judges find that sellers have misrepresented their products, while others say if the consumer took the time to read the ingredients statement, they would know exactly what they were buying," Dworsky said. ![]() "Consumers seeing defendant's Product, which exclusively promotes strawberries, and the more 'restrained' or truthful labeling of competitors, will purchase defendant's Product," the lawsuit states. The plaintiff cited the Illinois Consumer Fraud and Deceptive Business Practices Act, stating that Kellogg's "false and deceptive representations and omissions" are likely to influence consumer purchasing decisions. How they ultimately turn out is a toss of a coin." "Various lawsuits recently have claimed that there is no real tuna in Subway tuna fish, that Honey Bunches of Oats is almost devoid of honey, and that Morning Star Farms Veggie Hot Dogs have almost no vegetables. "Food product labeling cases are hot now," Dworsky said. But does Harris have a legal argument? Perhaps, said Edgar Dworsky, consumer lawyer and founder and editor of Consumer World. Kellogg's, however, does not put that language on its Pop-Tart boxes. Both of those companies, the lawsuit states, use the phrase "Naturally & Artificially Flavored" on the box to tip off customers that the product has less strawberry ingredients than consumers might expect. Harris' complaint contrasts Kellogg's Pop-Tart marketing unfavourably with other "frosted strawberry" toaster pastries from companies including Walmart's Great Value brand and Dollar Tree's Clover Value brand. Kellogg did not respond to CNN Business' request for comment.Īccording to the product's ingredients list, Pop-Tarts contain "2% or less of wheat starch, salt, dried strawberries, dried pears and dried apples" and two per cent or less of other ingredients including citric acid, gelatin, modified wheat starch, yellow corn flour, caramel colour palm oil, xanthan gum, cornstarch, turmeric extract colour, soy lecithin, red 40, yellow 6, blue 1 and added colour. The lawsuit indicates that Kellogg's "only promotes the product's strawberry content in its labeling and marketing, such as on its website." The plaintiff said she wanted more than a "strawberry taste," which she nevertheless "failed to receive, due to the relatively greater amount of pears and apples," according to the lawsuit. Harris also alleges the product's name, "Frosted Strawberry Toaster Pastries," is "false, misleading, and deceptive" because the Pop-Tart filling contains a "relatively significant amount of non-strawberry fruit ingredients" including pears and apples. But a new lawsuit claims Pop-Tarts are masquerading as a health food.Ī class action lawsuit, filed by Illinois resident Anita Harris in August, alleges the brand's marketing is "misleading because they give people the impression the fruit filling contains a greater relative and absolute amount of strawberries than it does." The lawsuit also focuses on the health benefits that come from strawberries, citing a WebMD description stating that strawberries "protect your heart, increase HDL (good) cholesterol, lower your blood pressure and guard against cancer." No one would mistake Kellogg's Pop-Tarts for a bowl of fruit - they are an indulgent treat, loaded with sugar and processed ingredients. ![]()
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